Launching next-gen memecoins with DeXe

What’s DeXe?

DeXe is doing for creating tokens and projects what the assembly line has done for making cars. Imagine creating a token and a community for it together, in minutes, with no coding required. Add to that highly customizable governance settings, and you have the perfect flywheel of a token bringing together a community that in turn gives long-term relevance to the token (that in turn energizes the community and so on).

In short, DeXe App is a very simple yet fully functional UX for whatever you want to create. Behind the scenes, powerful smart-contracts automate the hard work, abstracting it away so you can focus on launching quickly and growing even quicker.

The magic behind DeXe

The beauty of DeXe is how it uses account abstraction to turn your simple actions into complex smart-contract interactions. It’s more than a wallet. In a few clicks, you are creating a complete DAO that can govern any assets in your treasury and interact with any outside dApps or protocols. This DAO can be as small as one person with one wallet or as big as you want it to be. The control is yours — you can use it as a simple multisig for the founding team or set up a complex, multi-level, decentralized structure where thousands of people can take an active role in governance without hurting efficiency. In essence, you can choose exactly what kind of balance to strike between controlling your token and giving your community ownership of it. Either way, it only takes a few clicks in a very user-friendly interface. Later, as the token appreciates and the community grows, you can add new layers to your governance.

All you need to do to launch your token is create the token and the repository for it (it’s super easy), and then do a token sale (or multiple token sales if you wish). Then just govern your token and your community from a single place, with exceptionally flexible settings. The benefit of starting off with a DAO is that you have a framework right away that works well whether it’s just you running everything or if it’s thousands of people with working groups, delegates, and others. You’re spending a few minutes to set your token and community up for success for years to come.

Creating your token

Creating a DAO with a treasury to keep your token in is pretty much as simple as creating an account on any Web2 website. Really, you just need to name your DAO, add a description and any social links you want to, and you’re set. It can even have the same name as your token. You can always update your DAO’s parameters later, with a few exceptions.

Then you’ll create a new governance token. You can also use an existing token or even an NFT collection for governance purposes. The next step would be to determine your tokenomics, total supply, how much to put into the treasury vs distributing to member wallets, etc. (it can just be your wallet or thousands of wallets of your community members). This is where your token’s value proposition takes shape.

Are you considering allowing multiple people to have control over your treasury? Then it’s a good idea to put some thought into configuring governance settings in terms of the voting system, voting duration, and the required quorum.

Even if you’re running this DAO alone, it will be governed via proposals and voting — so make sure to leave enough governance tokens for yourself (or collectively to the decision makers in your DAO) to effectively govern. Essentially, it’s safer to first set up a shorter voting time, lower quorum, and only the simplest of functionalities. Once you get used to governing your DAO and want to add more people to the governance, you can expand on those settings. The DAO can grow with your community. There are even helpful tips in the DeXe app on what each parameter does and when it could be useful.

Initiating a token sale

Much like in real life, everything in DAOs happens as a proposal followed by voting. Want to do a token sale? Propose it and see how the community votes (obviously, if you’re the only one with real governance power, the vote will be a formality — but the transparency of the process will add trust to your token and help you build your community). So when it comes to doing a token sale, you can run it right out of your treasury and collect the proceeds back into that treasury (again, the value of transparency).

But what if you want to do a more nuanced token sale? DeXe has you covered with a myriad of options, such as a whitelist sale, SBT sale, unlimited rounds with different qualifiers, prices, vesting, etc. for each one. Whether a utility token or a memecoin, it’s incredibly useful to have the ability to fine-tune your token sale to different tiers of purchasers.

Beyond the sale

Now that you’ve done your token sale, all your token holders can govern your DAO and its treasury. Essentially, you just had an Initial Treasury Offering (ITO), where people buy not only the token but the right to govern a project, to actively participate in their community. Even if you’re only launching a token for the lolz, you never know if it’s going to explode and lead to spin-off and follow-up projects. With this in mind, people are more attracted to tokens where there is this additional upside potential to benefit from whatever the token grows into.

Still, this doesn’t mean that you must give up control. You can simply leave enough tokens for yourself or your team and set the quorum at the level that helps you maintain enough weight to sway important decisions.

You can also go beyond DeXe and connect any dApp via our Wallet Connect function. For example, you can connect to a number of DEXs and do token swaps right from within your treasury. Similarly, you can add liquidity to your token pairs right from your treasury. You can even connect your treasury as a wallet to any outside protocol.

Think also about human resources you can command. For example, if you see experts in tokenomics, design, governance, security, etc. — invite them in as a subDAO of experts to participate in the governance and keep an eye on their area of expertise. You can imagine the kind of credibility actively involved experts bring to a project.

Why this memecoin cycle is different

The narrative of a memecoin mooning only to deflate and be forgotten is not exciting anymore. And the market is getting too saturated to go on “memeability” alone. DOGE, SHIB, PEPE, WIF, and a few others are not going away, but they are all focusing on their community to sustain their relevance and price action.

This should be doubly so for a new memecoin entering the market. A strong community is a crucial ingredient for breaking into the successful memecoin valuation and buzz level. Yet it is even more important for staying there. On DeXe App, there are several instruments specifically designed to keep your community engaged long-term, without the burnout and loss of interest that dooms most memecoin communities.

For example, there are discussions right within proposals, rather than being hidden across forums, Discord channels, and other places where no one is going to search for them. There are notifications you can set up to let you know about the kinds of proposals you actually care about as they are happening, making sure that you don’t get flooded with too much information yet know exactly what is happening in the topics you care about. Without checking the platform every few minutes.

It’s been shown time and again that rewards stimulate active governance, and DeXe makes it easy to set up rewards in a very granular and automatic way, fine-tuning them to boost useful activity. Smart delegation combines with the rewards system to give token holders additional income similar to staking, while making sure that your DAO has more active governance.

After your token’s initial success, you will need to rely on your community to know where it can grow, what new opportunities present themselves. The above tools make communication with your community easy and fast. In this cycle, a memecoin with an active audience can be a powerful instrument you can leverage to get marketing funds and collabs from other projects looking for publicity. It can also be the basis of your own expansion. Either way, DeXe has all the tools you need to get the most out of your token and community.

Time to act

Now that you know how DeXe works and the impact it can have on your token launch, it’s time for action. Launch your memecoin on DeXe and watch it bloom into a sustainable community with secondary opportunities.

Start here: dexe.io

For detailed instructions on launching your token on DeXe read the documentation at https://docs.dexe.io/.